How Social Media and AI are Warping Our Sense of Adventure

Published: March 14, 2025 by Kam Wixom
Last Updated: March 14, 2025
Once upon a time, the greatest travel flex was a grainy, slightly off-center photo developed at your local drugstore, proof that you actually went somewhere cool. Fast forward to today, and if your travel photo doesn’t look like it belongs in National Geographic, did you even go?
Social media has transformed travel into a scavenger hunt for ‘The One Shot’—the picture that proves you were there, even if your experience consisted of waiting in line behind 300 other people to take it.
Meanwhile, while we’re all busy chasing the ‘perfect’ shot, AI is cranking out landscape photos that also look unbelieveable. There are two problems on each end of the spectrum: those who believe everything is real, and those who get jaded thinking even the really amazing real places aren't real. Also, why hike for hours to see a breathtaking view when AI can generate one in seconds, complete with double rainbows and mystical lighting?
And there's the problem: AI landscapes might be pretty, and effectively deliver drops of dopamine to the gullible virtual viewer, but if they replace the actual experience, it's a short fix with a longtail problem. Of course we all love a pretty picture of a pretty place, but it should be connected to an experience, and adventure, an encounter with the natural world. The disconnected drops of dopamine are creating a discontented and disillusioned generation of travelers - or worse, non travellers content to let their thumbs scroll to the next destination . This "landscape porn" to coin an awful phrase, is robbing us of our desire to go create actual memories from actual adventures and experiencing actual mind-blowing scenery. It's like saying places like the Grand Canyon, Arches National Park or Cataract Canyon aren't pretty enough. Virtual reality doesn't come with the smell of the river, the sound of paddles hitting the water, or the feeling of sand in your socks from that 'quick stop' that turned into an hour-long exploration.
Beyond The One Shot: The Joy of Actually Doing Stuff
Let's be real: we all want a killer photo to remember our trips. That's fine. But here's the thing—on a real adventure, you don't just capture a moment, you collect a lifetime of stories.
Your epic photo should serve as a reminder of the experience you had , the adventure of discovering it, and the moments you recall in such a very real place. Moments like these abound on a multi-day rafting trip. If you lived it, your brain will store these memories and the random access of memory will inevitably run a smile across your face - but you have to have lived that moment first. A photo can't take a shot of the sheer silence of a canyon at night, broken only by the sound of the river - but it can spark your memory of it. That's pretty magical.
Take the Shot, Then Take a Breath
So go ahead—get that one shot. Frame it. Make it your phone wallpaper. But then, for the love of adventure, put the camera down
Step away from the crowds. Hike a little further. Because at the end of the day, the best souvenir isn’t a perfect photo—it’s the memory of how you got there.
And trust me, no AI can generate that.
Kam Wixom
Kam began guiding in the Grand Canyon in 1991, met & guided with his wife in 2000, and is the proud daddy of 5 kids. He now works as the Marketing Director for Western River Expeditions.






