Consumer Health Data Privacy Policy

Last Updated: August 10, 2026

Western River Expeditions, Inc. (“Western River Expeditions,” “Western,” “we,” “us,” or “our”) operates rafting and adventure trips in remote environments. To properly prepare for and operate these trips, we sometimes ask participants to provide information concerning allergies, dietary restrictions, medical conditions, physical considerations, or other health-related needs.


This Consumer Health Data Privacy Policy explains how we collect, use, disclose, and protect information that may constitute “consumer health data” under applicable law, including Washington's My Health My Data Act.


This policy is separate from our general Privacy Policy. Our general Privacy Policy explains our broader practices concerning personal information.


1. Consumer Health Data We May Collect

Depending on the trip and the information you choose or are asked to provide, we may collect health-related information including:


  • Food allergies and their severity
  • Dietary restrictions that relate to a health condition
  • Medical conditions that may be relevant to participation in a remote outdoor trip
  • Physical conditions or limitations relevant to trip participation
  • Accessibility or accommodation needs
  • Pregnancy information when disclosed or relevant to participation requirements
  • Information about severe allergic reactions or anaphylaxis
  • Information about medications or emergency medication, such as epinephrine auto-injectors, when relevant
  • Information about medical devices, such as CPAP equipment, when relevant
  • Other health-related information you or another authorized person provide because it may be relevant to preparing for, participating in, or responding to an emergency during a trip


We ask guests to provide only information reasonably relevant to their participation and our ability to prepare for and operate the trip.


2. Sources of Consumer Health Data

We may receive consumer health data:


  • Directly from you
  • From a parent or legal guardian
  • From a family member or other person making or managing a reservation on your behalf
  • From a group organizer or other authorized person
  • Through reservation or participant forms
  • Through waiver or acknowledgment forms
  • Through communications with our reservation staff, guides, or other employees


We do not purchase consumer health data from data brokers.


3. Why We Collect and Use Consumer Health Data

We collect and use consumer health data to the extent reasonably necessary to provide the trip or service you requested, including to:


  • Determine whether information needs to be discussed with a participant before a trip
  • Prepare guides and operational staff for relevant participant needs
  • Plan meals and address dietary restrictions and allergies
  • Understand the severity of food or other allergies
  • Prepare appropriate accommodations when reasonably available
  • Understand physical or medical considerations that may affect participation in a remote environment
  • Prepare for foreseeable emergency needs
  • Respond to an illness, injury, allergic reaction, or other emergency
  • Coordinate with a trip operator or supplier when information is necessary to provide your trip
  • Maintain appropriate trip, incident, safety, insurance, or legal records
  • Communicate with you about trip requirements or preparation


Many Western River Expeditions trips operate in places where access to advanced medical care may be hours away. Knowing relevant information in advance can be important to trip preparation and emergency response.


Western River Expeditions does not use consumer health data for advertising, targeted advertising, marketing profiling, or to build advertising audiences.


We do not sell consumer health data.


4. Consumer Health Data We May Share

We share consumer health data only when reasonably necessary to provide a service you requested, respond to an emergency, comply with law, or for another purpose permitted by applicable law. Depending on the circumstances, consumer health data may be shared with:


Western River Employees and Guides

Reservation staff, operations personnel, trip leaders, and guides may receive health-related information when they reasonably need it to prepare for or operate a trip. Access is intended to be limited to information appropriate to the person's role.


Trip Operators and Service Providers

Some Western River Expeditions trips or components of trips involve other outfitters or service providers. We may provide relevant health information to an operator, guide team, food-service provider, lodging provider, transportation provider, or other supplier when that information is reasonably necessary to provide the trip or accommodation you requested.


Reservation and Technology Providers

We use service providers that host or process reservation, participant, waiver, communication, or other operational information on our behalf.

These may include Resmark and WaiverSign, as applicable to the reservation or trip.


Affiliated Companies

Western River Expeditions may share relevant information with its affiliated companies, including   Moab Adventure Center, ROW Adventures, Action Whitewater, Grand Canyon Airlines, Papillon Helicopters,  and others who may be directly involved in fulfilling the reservation, activity, or service for which the information is needed.


Medical and Emergency Personnel

If an illness, injury, allergic reaction, or other emergency occurs, we may provide relevant health information to emergency responders, medical professionals, government agencies, transportation providers involved in an evacuation, or others assisting with the emergency.


Legal, Insurance, and Professional Services

We may disclose health-related information when reasonably necessary for insurance, incident investigation, legal claims, regulatory requirements, or compliance with applicable law.


5. Health Data We Do Not Sell or Use for Advertising

Western River Expeditions does not sell consumer health data.


We do not use or disclose consumer health data for:

  • Targeted advertising
  • Advertising measurement
  • Building advertising audiences
  • Marketing profiles based on health conditions
  • Data-broker activities


We also seek to prevent advertising technologies used on our public website from receiving the health information guests provide in reservation and participant forms.


6. How Long We Keep Consumer Health Data

Health-related information may be maintained as part of a participant or reservation record so that we can document a trip, respond to later questions, maintain appropriate operational or legal records, and provide continuity if a guest returns for another trip.


The retention period depends on the type of information, its purpose, applicable legal requirements, and whether the information is needed for records relating to a reservation, waiver, incident, insurance matter, legal claim, or other legitimate purpose.


You may request deletion of consumer health data as described below. We will honor valid deletion requests as required by applicable law, subject to any permitted legal exceptions.


7. Your Consumer Health Data Rights

Depending on applicable law, you may have the right to:


  • Confirm whether we are collecting, sharing, or selling consumer health data concerning you
  • Access consumer health data concerning you
  • Obtain information about third parties or affiliates with whom your consumer health data has been shared
  • Withdraw consent to future collection or sharing where collection or sharing is based on consent
  • Request deletion of consumer health data concerning you
  • Appeal a decision concerning a consumer health data request


Withdrawal of consent does not affect processing that occurred before the withdrawal and may not prevent processing that is otherwise permitted or necessary to provide a service you requested.


8. Requesting Access, Withdrawal, or Deletion

You may exercise applicable consumer health data rights by using our online Contact Us form and identifying your message as a Consumer Health Data Request


We may request information reasonably necessary to authenticate your identity before providing, changing, or deleting consumer health data.

You do not need to create a new account in order to submit a request.


Where required by law, we will respond without undue delay and generally within 45 days after receiving an authenticated request. When permitted, we may extend the response period if reasonably necessary and will provide notice of the extension.


If deletion is required under applicable law, we will also take the steps required by law regarding consumer health data maintained by applicable processors, contractors, affiliates, or other recipients.


9. Appeals

If we decline to take action on a consumer health data request and applicable law gives you a right to appeal, you may submit an appeal through the same contact methods listed above.


Please identify your communication as a Consumer Health Data Appeal.


We will review the appeal and provide the response required by applicable law. If an appeal is denied, we will provide information about how to contact the appropriate regulatory authority where required.


10. Protecting Consumer Health Data

We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information we maintain.

We seek to restrict access to consumer health data to employees, guides, processors, contractors, and other persons who reasonably need access for the purposes described in this policy.


11. Changes to This Consumer Health Data Privacy Policy

We may update this policy as our services, practices, or legal obligations change.


Where applicable law requires consent before we collect or use additional categories of consumer health data or use health data for a materially different purpose, we will seek that consent as required.


The date at the top of this policy shows when it was last updated.


12. Contact Us

For questions about this Consumer Health Data Privacy Policy or how Western River Expeditions handles health-related information, contact:


Western River Expeditions, Inc.
575 N Main St, Fredonia, AZ 86022

Phone: (801) 459-3525


You may also contact us through the Contact Us form on westernriver.com.